Website design for a HR company
Louise Griffiths HR Consultant website project
Looking for a HR website design that builds trust and clearly communicates your expertise?
In this case study, we explore how we designed a clean, professional website for an HR coaching and consulting business—focused on clarity, credibility, and conversion.
Project overview
Louise Griffiths has established a HR coaching and consulting business that offers valuable support and guidance. She operates through one-on-one sessions and also works within various organisations.
Prior to collaborating with us, she had created a simple one-page website design, but she felt a sense of embarrassment about the final offering.
The challenge
Unclear messaging
Outdated and inconsistent design
Difficult to update and manage
Low enquiry conversion
The results
A professional, easy-to-manage website
A website that reflects her wider marketing and brand
Clear, confident positioning of her services
Improved user experience and site navigation
Greater confidence in sharing and promoting the website
The newly designed website now authentically reflects Louise’s brand values, featuring eye-catching graphics, vibrant imagery, and clear calls to action, all while successfully attracting her ideal client base.
Vicki has transformed my business!
My previous website was self-administered and I can honestly say that I wasn’t actively endorsing my website as I was embarrassed that it looked basic and amateur.
As soon as I met Vicki she ‘got it’. We sat down and I explained what content I wanted to cover and how I wanted the look and feel to reflect myself as an individual. The branding cards exercise was fundamental as from the outset Vicki spent time looking at what was important to my business and brand.
She understood straightway what look and feel I wanted for my website and I had total trust in her ability to design the website. At our follow up meeting I was amazed at how much planning and intricate design she had applied.
Vicki’s natural enthusiasm and kindness ensured that I always felt understood, listened to and any last minute changes I requested before going live were dealt with swiftly, ensuring the final version was one to be totally proud of.
I was and continue to be absolutely delighted with the new website and would highly recommend her to anyone who is hiding behind their website and needs a professional expert to help them get the dream website they want.
- Louise Griffiths
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