Hats Iris

Friendly mortgage specialist

Hats Iris is a dedicated and friendly mortgage specialist led by founder Clare Malone. She is known for her patience, attention to detail, and excellent service. She helps clients navigate the complexities of mortgage options with ease, ensuring they receive the best solutions tailored to their needs.

The Challenge
Hats Iris needed a cohesive brand identity that would reflect her professionalism, approachability, and expertise. She wanted branding materials that would resonate with her clients and establish a sense of trust and reliability. Our goal was to create a visual identity that not only represented her services but also made a lasting impression in a friendly way.

Our Approach
To deliver a brand that truly represents Hats Iris, we began with a brand mapping process. This step was crucial in understanding her business at a deeper level, her values, goals, target audience, and unique selling points. This insight allowed us to craft designs that accurately convey her brand’s essence.

The Design Solutions

1. Logo Design – We created a professional yet warm logo that embodies trust and expertise. The design includes clean, modern typography combined with an elegant and welcoming colour palette to enhance her approachable nature.

2. Business Cards – The business cards were designed to be both stylish and functional. We incorporated the brand colours and logo in a way that made them stand out while keeping the details clear and accessible.

3. Folder Design – A custom designed folder was created to ensure Hats Iris had a professional way to present documents and materials to her clients. The design was consistent with her brand, reinforcing her credibility and attention to detail.

4. Website Development – We built a user-friendly, responsive website that serves as an online hub for her business. The website features an intuitive layout, bespoke photography, clear navigation, and engaging content that highlights her expertise and services. It was designed to make the mortgage process less intimidating for clients, guiding them with ease through the information they need.

The Outcome
With a well-thought-out brand identity and a seamless online presence, Hats Iris now has a professional image that reflects her commitment with a friendly approach. Her new branding has helped her establish stronger relationships with clients, building trust and credibility from the first impression. The website has also improved her accessibility, allowing potential clients to find and connect with her more easily.

hatsiris.co.uk