Logo design, branding & website design for a mortgage specialist
Hats Iris website & branding project
Hats Iris is a friendly and dedicated mortgage specialist, led by founder Clare Malone. Known for her patience, attention to detail, and excellent service, she helps clients navigate mortgage options with confidence and ease.
Project overview
The goal was to create a cohesive brand identity and user-friendly website that reflects her professionalism while maintaining her approachable, supportive style.
The challenge
Hats Iris needed branding and a website that would:
Reflect professionalism and expertise
Communicate a friendly, approachable service
Build trust with potential clients
Create a consistent and memorable brand
Our approach
We began with a brand mapping process to understand the business at a deeper level, including values, goals, target audience, and unique selling points.
This insight allowed us to create a brand and website that genuinely reflects the personality and purpose behind Hats Iris.
The Design Solutions
Logo Design
A professional yet warm logo was created, combining clean typography with a welcoming colour palette to reflect trust and approachability.
Business Cards
Stylish and functional business cards were designed to stand out while keeping information clear and accessible.
Folder Design
A custom folder design provided a professional way to present documents, reinforcing credibility and attention to detail.
Website Design
We designed and developed a responsive, user-friendly website that:
Features clear navigation
Uses bespoke photography
Communicates services clearly
Simplifies the mortgage journey
The website acts as a central hub, making the process feel less overwhelming for clients.
Results
A cohesive and professional brand identity
A friendly, approachable mortgage website
Improved user experience and navigation
Increased trust and credibility with clients
Greater accessibility for potential enquiries
Conclusion
With a strong brand and seamless online presence, Hats Iris now has a website and identity that truly reflects their approach - professional, supportive, and client-focused.
Explore this mortgage company’s website design and brand for Hats Iris
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“An amazing service. Vicki really takes the time to get to know you and your business to produce designs that reflect what your business is all about. Her patience, attention to detail and overall service is excellent.”
- Clare Malone - hats Iris