Website design, logo design & branding for a life coach
Wildfire Walks branding, logo & website project
We started working with Jen Le Marinel from Wildfire Walks at a point where she felt disconnected from her brand and website.
Like many business owners, she found herself avoiding sharing her website, feeling it no longer represented her or her work.
The problem
When you’re not confident in your brand or website, it becomes difficult to promote your business.
Avoiding your website, relying only on social media, or hesitating to share your work can all lead to missed opportunities and lost enquiries.
About the business
Jen helps women reconnect with themselves through nature-based coaching, training, and retreats.
Her work is rooted in freedom, connection, and personal transformation, something her brand needed to fully reflect.
Project overview
The goal was to create a bold, authentic brand and website that truly represented Jen’s work and gave her the confidence to share it with the world.
Our approach
We guided Jen through our three-step insight and discovery process before any design work began.
1. Insight & Discovery
We explored the core qualities of the business using:
Branding cards
Mood words
Brand mapping
2. Brand Development
We created a branding board using:
Colour psychology
Typography
Imagery
This allowed a clear and cohesive identity to emerge.
3. Logo Design
We developed a meaningful and symbolic logo, incorporating elements that represent:
Fire
Freedom and movement
The opening of a flower
The five seasons Jen works with
A human figure
A sense of journey and transformation
4. Website Design
The website design carried the brand through every element:
Flowing curves inspired by flames
A natural, organic feel
A design that reflects Jen’s unique and “wild” way of working
Results
A bold, authentic personal brand
A website that truly reflects her work and values
Increased confidence in sharing and promoting her business
Stronger alignment with her ideal clients
A brand she is proud to showcase
Conclusion
Jen now has a brand and website that feels aligned, expressive, and true to her work.
Instead of hiding from her website, she’s now confidently sharing it, opening the door to new opportunities and growth.
Explore the Wildfire Walks website design
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