Website design & branding for a marketing company
Marketing mentor website, logo& branding
Marketing Mentor Kaye came to us when she realised her brand no longer reflected her business or the direction it was heading.
She needed a complete rebrand, including her business name, logo, website, and visual identity, to better represent her personality and attract her ideal clients.
Project overview
The goal was to create a vibrant, cohesive brand and website that would increase visibility, stand out in a competitive market, and connect with her target audience more effectively.
The challenge
Existing brand no longer aligned with the business
Lack of visibility in a competitive market
Inconsistent visual identity across platforms
Website that didn’t reflect her personality or expertise
Our Approach
We worked closely with Kaye to uncover the essence of her brand and translate it into a strong visual identity.
1. Brand Strategy
We focused on bringing out the authentic personality behind the business, ensuring the brand felt aligned, confident, and recognisable.
2. Brand Identity
Designed a vibrant, eye-catching logo
Developed a fresh and cohesive colour palette
Created a consistent visual style across all platforms
3. Marketing Assets
We designed Canva templates and promotional materials to ensure consistency across social media and marketing channels.
4. Website Design
We created an inviting, user-friendly website that:
Reflects her personality and expertise
Clearly communicates her services
Encourages visitors to take action
Results
A vibrant, cohesive personal brand
A professional and engaging website
Increased confidence in promoting her business
Stronger alignment between brand and audience
Improved visibility and client attraction
Explore this marketing website design
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“Vicki and I spent a long time talking about my business, my clients, how I help them, and the difference I make. Using the cards was an excellent way to get to my core values – it felt instinctive rather than me just writing down a list of words. I loved this part of the process – Vicki’s questions made me think hard about what really matters to me.
Vicki was supportive and full of brilliant ideas for making the brand work practically as well as visually. She obviously cares deeply about creating a brand her clients can use and grow with, not just something that looks nice for a year or two.
My brand genuinely reflects who I am, and what I stand for, and connects with the people I want to work with. I don’t know how Vicki does what she does, but it works.”
- Kaye King