Website design for a garden designer
Jessica Holcombe, garden design website
Jessica Holcombe came to us through a client recommendation while she was completing her garden design training.
With plans to launch her business upon qualification, the goal was to create a cohesive brand and website ready to support her growth from day one.
About the business
Jess is now a professionally qualified garden designer based in the Cotswolds, offering bespoke garden and planting design services.
Her work focuses on creating beautiful outdoor spaces that work in harmony with each client’s home and lifestyle.
Project overview
The aim was to develop a strong visual identity and professional website that would position Jess as a premium garden designer and attract her ideal clients.
Our approach
We worked through a detailed brand strategy process to build a clear and consistent identity.
1. Brand strategy
Brand mapping to define business qualities
Brand mood words to shape the overall feel
Competitor audit to understand market positioning
2. Brand development
Created a comprehensive branding board
Used colour psychology, typography, and imagery
Developed a clear and cohesive visual identity
3. Logo design
Multiple creative concepts were explored, resulting in:
A primary logo
A condensed/alternative logo
Both designed to reflect the personality and style of the brand.
4. Brand assets
We developed visual assets featuring pink flowers and blue grasses, extending elements of the logo to bring the brand to life across all materials.
5. Website Design
The website was designed with a clear structure and user journey in mind.
Thoughtful page architecture
Clean, professional layout
Strong visual storytelling
Fully aligned with the brand identity
The result is a website ready to support marketing and business growth.
Results
A distinctive and cohesive garden design brand
A professional, visually engaging website
Clear positioning to attract ideal clients
A strong foundation for launching and growing the business
Conclusion
By aligning brand strategy with website design, we created a cohesive and professional presence that reflects Jess’s work and supports her business as it grows.
“When launching my business I knew I wanted to invest in my branding and website but I felt overwhelmed by the options. Meeting Vicki has been fantastic, she guided me through the full branding experience and helped me to get exactly what I wanted – before I even knew what that was. She listened really carefully to what I wanted to achieve with my website and she was great at showing me a range of options ensuring that it was right for my business.
The aftercare also means that I am confident to manage the website myself going forward. Working with Vicki has been great and I have left the experience with a clear identifiable brand, a beautiful website, and feeling empowered in my business.” - Jessica
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